Director, Product Marketing

Louisville, CO

Who You Are 

You have Heart for Service 

We provide extraordinary service to our customers, coworkers, and our community by going out of our way to appreciate and support them. 

You are Curious 

We create products that help our customers listen and be curious, and we ourselves are curious. We strive to understand our customers’ business problems and the solutions delivered with our software. 

You Find a Way 

We help our customers and employees succeed by finding solutions to their problems. We have a can-do attitude, and we do what we say we will do.  

About Alchemer 

Alchemer offers the world’s most flexible feedback platform that allows schools, governments, and organizations to hear from their teachers, students, residents, supporters and employees in the moments that matter most. By integrating into the systems these organizations use every day, Alchemer puts feedback in the hands of the people who can immediately take action and close the loop. Alchemer serves more than 2,500 customers in the State, Local, Education and Non-Profit spaces, spanning departments from marketing, CX, HR, operations, market research, and more. Alchemer is a KKR portfolio company. 

Alchemer has tremendous opportunity to continue this growth, based on current market size and the potential for more sophisticated product positioning and a robust sales and marketing engine. Details on Alchemer’s products and services can be found on our website (www.alchemer.com). 

At Alchemer, we're committed to attracting, developing, and promoting a diverse workforce, and infusing DEI throughout all of our internal practices. By ensuring that everyone is able to bring a diversity of talents to work, we're increasingly capable of living out our mission in helping our clients. We encourage people from underrepresented backgrounds and all walks of life to apply.  

Don’t meet all the requirements? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification listed. Don’t let that stop you! We encourage you to apply if you have some of the requirements listed. You may bring qualities that we’re looking for in other areas. Building a diverse, inclusive, and customer centric workplace is important to us at Alchemer. If you’re excited about this role and your experience doesn’t perfectly align, we encourage you to apply anyway. Let’s talk! 

 

Director of Product Marketing:

Are you ready to build something new? Do you have a passion for translating technology and product features into compelling stories that drive business growth? As a senior member of our marketing team, you'll play a pivotal role in the go-to-market strategy for Alchemer and leading our product marketing initiatives.

Set us apart in the customer experience and feedback space with best-in-class product marketing by driving cross-functional programs with a forward-looking vision. In this role, you’ll win with big-picture thinking and a get-it-done attitude.

You will be responsible for developing and executing product marketing strategies that drive user acquisition, adoption, and retention. We need someone who not only thinks product, but who will directly support revenue growth initiatives by collaborating closely with growth marketing, product management, sales and customer success.

 

 Key Responsibilities:

  • Lead the development of comprehensive product marketing strategies and process that align with business objectives.
  • Conduct thorough market research and competitive analysis to identify opportunities for differentiation and growth.
  • Translate complex technical features into clear, concise, and customer-centric messaging that gives our audience a feeling of “aha!”.
  • Develop compelling product narratives, positioning statements, and value propositions.
  • Lead the creation of high-impact marketing materials, such as product launches, web copy, case studies, and white papers.
  • Partner with sales and enablement teams to develop effective sales tools and presentations.
  • Drive product adoption through user onboarding programs and customer success initiatives.
  • Track and analyze product marketing metrics to measure success and identify areas for improvement.
  • Lead a high-performing product marketing team and foster a culture of collaboration and innovation.

The Ideal Candidate

  • 10+ years of experience in product marketing for B2B technology companies, with a proven track record of success in the SaaS industry selling to mid-market and enterprise organizations. Experiencing in selling to multiple verticals a plus (horizontally focused).
  • Strong understanding of the B2B buying journey and the ability to develop targeted messaging for buyer and user personas.
  • Deep knowledge of product marketing best practices, including messaging frameworks, competitive analysis, and go-to-market strategies.
  • Excellent written and verbal communication skills, with the ability to craft compelling stories and deliver persuasive presentations.
  • Proven ability to lead and inspire a team, fostering a collaborative and results-oriented environment.
  • High business acumen with a data-driven approach to decision-making.
  • Passion for technology and a strong desire to learn about emerging trends in the SaaS industry.

 

Compensation for this position includes an annual salary of $175,000-$200,000, annual bonus and eligibility to participate in our Employee Participation Unit program. 


Alchemer provides a rich benefits package that includes health and disability coverages, an incredible 401(k) option that includes a per-payroll match and immediate vesting, unlimited time off and twelve paid company holidays. 


This is a Hybrid role with 3 days in our Louisville, CO office.


Alchemer is taking applications for this position from candidates who are legally authorized to work in the US and do not require now, or in the future, immigration sponsorship for work authorization. 


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