Director Product Marketing

Job Title: Director, Product Marketing

Location: Remote or NY

JOB FUNCTION:

We are looking for an experienced and proven Product Marketing leader to develop and execute a winning go-to-market strategy for Comscore’s suite of audience and advertising measurement solutions. This leader will have deep experience marketing B2B SaaS offerings to multiple buyer personas, including SMB and enterprise, preferably within the media or advertising industry.

The Director, Product Marketing will lead a small team of talented product marketers who work in conjunction with the full Marketing team and with cross-functional stakeholders across the organization, including executive leadership, sales, and product management. This is a highly visible role within a global organization that will allow you the opportunity to define and drive go-to-market strategies, identify new opportunities, and create compelling positioning for Comscore products.

WHAT YOU’LL DO:

Go-to-Market Strategy: Develop, oversee and execute on go-to-market strategy for new product launches, updates, releases and features across a suite of more than dozen syndicated Comscore products and many custom offerings.
Sales Enablement: Drive revenue by supporting the sales team with internal education/training, sales collateral, case studies, FAQs, talking points, suggested email and social messaging, etc.
Messaging & Positioning: Collaborate with internal stakeholders to develop compelling messaging that clearly demonstrates our value proposition and positions Comscore as the industry’s gold standard and trusted currency for measuring audiences and advertising across platforms.
Competitive Intelligence: Lead competitive intelligence gathering and strategy using Comscore’s competitive intelligence tools. Create plans that proactively counter competitive movement and provide sales and account teams with talking points around any competitive announcements.
Market Research & Persona Building: Define the market opportunity and understand the needs/wants/pain points of your target buyer personas to inform strategy, messaging and planning.
Client Advocacy: Employ a “show, don’t tell” philosophy by developing initiatives to recruit client case studies, written/video testimonials, etc. for use on our website, collateral and presentations.
Partner Marketing: Build strong collaborative relationships with Comscore data partners to join forces in taking to market, promoting and driving revenue for joint solutions.
Subject Matter Expertise: Understand and be able to communicate both the unique selling propositions and technical/methodological details behind Comscore’s full suite of product offerings, both internally and externally.
Reporting: Develop and manage KPIs for Product Marketing team with measurable goals and outcomes, and track metrics based on data provided by Marketing Ops and other relevant monitoring services.
Logistics: Manage relationships, subscriptions and approved budget with relevant vendors.

WHAT YOU’LL NEED:

Bachelor’s degree, master’s degree preferred, in marketing, communications, journalism, business administration or related field
7-8 years product marketing experience, preferably in B2B SaaS and preferably with experience in the fields of advertising, media or entertainment
At least 3 years as a people manager and proven success as a team leader/mentor
Strong strategic, analytical, organizational and problem-solving skills
Proven ability to adapt and flex in a resourceful manner to meet the goals of an organization
Ability to prioritize high impact activities, inspire teams and keep complicated projects moving forward
Comfortable working with C-level executives
Track record of successfully leading, influencing and collaborating with cross-functional teams
Excellent written communications and strong public speaking/presentation skills
Experience supporting multiple offerings and marketing to multiple buyer personas is a plus
Experience working with Salesforce and other marketing tech solutions, preferred