Director of Product Marketing

Denver, CO

Ibotta is seeking a Director of Product Marketing to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role will lead a team responsible for the overarching go-to-market messaging, positioning, and materials in partnership with leadership across revenue, technology, and marketing organizations.


This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. (Ask about remote capabilities!)


What you will be doing:


  • Serve as a liaison on GTM campaigns across technology, business development, revenue, and marketing organizations - generating alignment on key objectives, launch strategy, and success metrics.
  • Develop materials across the full GTM (including but not limited to, proposal decks, competitive analyses, and customer playbooks) in partnership with Sales Enablement
  • Drive external product releases, maintenance of our product portfolio, and feature roadmapping in partnership with the product management organization
  • Provide coaching, career development, and organizational strategy for an impactful, autonomous team of 3+ product marketing professionals
  • Generate clear direction and team accountabilities. Monitor team progress and remove obstacles to optimize work processes. Prioritize roadmap commitments and align with organizational goals. 
  • Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.


What we are looking for: 

  • 8+ years of experience in a product marketing or related role
  • 4+ years of management experience
  • Bachelor's degree in marketing, business, or a related field
  • Technical Skills: Advanced Excel skills, Salesforce, Highspot, and Hubspot preferred
  • Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
  • Background in product marketing, preferably in B2B technology with a consistent record of ideating and deploying effective product marketing strategies
  • Proven experience collaborating successfully with cross-functional stakeholders, including senior executives (e.g. Sales, Marketing, Product, Sales Operations, Enablement, Customer Success)
  • An accountable self-starter with the ability to motivate a team


Additional Details:


  • This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, 401k match, and equity. Denver office perks include paid parking, bagel Thursdays, snacks and occasional meals.
  • Base compensation range: $150,000 - $175,000. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.
  • Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
  • Applicants must be currently authorized to work in the United States on a full-time basis.
  • For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.


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