Director of Product Marketing

Remote (United States) +1

About The Role

The Head of Product Marketing will own all aspects of product marketing for the company including positioning and go to market strategy. This role will be a member of the Product and Growth team and can be fully remote. 


Duties And Responsibilities

  • Grow and lead the product marketing function and strategy at Boardable 
  • Identify and implement effective positioning in the product category
  • Assist shaping with buyer and user personas, developing the tools and campaigns that drive revenue and adoption of our product
  • Advocate for the voice of the customer, utilizing feedback and usage data received into actionable insights to drive adoption and ensure customers receive more value out of our solution
  • Develop deep expertise in the category opportunity, performance, and competitive environment across categories
  • Craft strong messaging that resonates with buyers in Boardable’s target market segment over the competition
  • Plan and execute communication regarding new launches; coordinating with internal teams on go-to-market activities
  • Identify effective channels to reach our ideal customer profile
  • Provide sales, marketing, and customer success with ongoing competitive and market intelligence
  • Drive hyper alignment internally around product positioning and messaging
  • Establish product marketing responsibilities and KPI’s with internal stakeholders
  • Actively participate in product team meetings and influence the roadmap
  • Manage ongoing feedback cycle between Growth, Product, Sales, and Marketing teams
  • Drive experimentation for pricing and packaging
  • Create a win loss program with sales
  • In partnership with marketing develop innovative and effective sales collateral including product demonstration
  • Responsible for corporate product collateral


Desired Experience And Skills

  • 5+ years of product marketing experience in SaaS (software as a service) required
  • Must have experience taking product from inception to launch
  • Nonprofit, real estate, or board experience highly desired
  • Experience with experimentation and data analysis required
  • Proven track record in leading market research initiatives and translating insights into positioning and messaging
  • Experience working on or with a growth team preferred
  • Experience tailoring messaging to a segment in their given product category
  • Comfortable presenting and demoing products to audiences, both internally and externally
  • Ability to effectively implement new programs and processes within the organization, gaining internal alignment throughout the process
  • Thrive in a fast-paced environment, excel at handling multiple concurrent projects and have a relentless obsession for excellence
  • Self-motivated, organized, disciplined and able to work on your own and as part of a team
  • A creative planner and doer with the ability to lead and influence peers
  • Detail-oriented with strong attention to follow-through 


Company Benefits

  • Flexible work schedule/remote work options
  • Unlimited Paid Time Off (PTO), 11 recognized holidays, and a commitment to work/life integration
  • Access to health/dental/vision insurance or a monthly health stipend if you decline coverage
  • Life insurance and the option for short term and long term disability coverage
  • Monthly phone/tech stipend
  • Paid parental leave
  • 401(k) with employer match
  • Work from home desk setup stipend for all new hires
  • Potential of equity compensation in a fast-growing organization
  • Bonus opportunities
  • Transparent, friendly, fun culture dedicated to living our values
  • The gift of Boardable to a board on which you serve, annual subscription
  • Corporate charitable donation matching program
  • Coworking space reimbursement program
  • Annual all-hands team week
  • Exceptional swag
  • Commitment to diversity, equity, inclusion, and belonging including employee resource groups, company celebrations, and training opportunities
  • Salary range: Commensurate with experience, $100,000 USD or more commensurate with experience and education. We are committed to compensating our team fairly and welcome conversations about salary. We promise transparency throughout the process.


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