As we grow out our go-to-market strategy, we’re hiring our first Product Marketing and Communications lead to build product marketing and communications infrastructure, craft messaging around our offering, and work closely with the GTM to execute an aggressive growth strategy.
What You'll Do
- Understand market trends, customer requirement, usage and buying behavior to better position Dandy product offerings
- Gather competitive intelligence on key competitors and develop battle cards for sales teams to help maintain differentiation in our go to market initiatives.
- Manage and develop the Dandy website as well as product collateral like data sheets, case studies, presentations, white papers and product collateral for internal sales resources
- Communicate the value proposition and product positioning for the maximum success for Dandy
- Create a customer reference program to engage our customers and showcase success for the highest value realization
- Define market segmentation to develop the right marketing strategy for maps to targeted buyers and highest business opportunities
- Conduct ROI and Total Cost of Ownership Analysis for utilization in sales proposals
- Direct a the content marketing function, design, and customer marketing aspects of Dandy
What We're Looking For
- 5+ years of experience in Product Marketing and/or Communications
- Experience in B2B high growth tech company environment
- Understanding on how to create great product experiences combined with marketing and product functionalities
- Excellent written and oral communication skills with staff, colleagues and third parties
- Overall track record of professional and academic success
- With the above stated, we are open to candidates of all backgrounds and encourage you to apply if interested!
Bonus Points For:
- Outstanding professional references to share
- Experience with marketplace models
- Part of a startup acquisition or IPO
- Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
Benefits
- Best in class healthcare including medical, dental, and vision
- Competitive salary and equity packages
- Fully stocked kitchen with snacks and coffee
- 401k program