Director of Product Marketing

Remote (United States) Annapolis, MD

The role

The Director of Product Marketing role at Netography is critical as it serves as the hub between our product and development organization, threat research team, and our go-to-market engine, supporting sales, marketing, and customer experience. This person will be responsible for creating messaging and competitive de-positioning for our Netography Fusion platform, developing compelling enablement materials, driving feedback from customers to our product team, and fueling our marketing engine with innovative content that helps us attract and nurture prospects. Role reports to the CMO.

What you can expect

  • Create concise yet differentiated messaging with a clear understanding of the ideal customer profiles and the core capabilities of the platform
  • Build out ideal customer profiles and buyer personas to support the go-to-market engine from lead inception to customer experience
  • Create a library of use cases supported by both visual and digital elements for integrated program use
  • Stand up an ongoing enablement series for both internal sellers and partners
  • Partner with the growth marketing team to create targeted programs for specific industries, personas, and stages in the buyer journey
  • Develop content, including short- and long-form papers for thought leadership, maintain our product collateral and presentations, website content, video production, blogs, and more to accelerate our customer engagement journey
  • Work in lockstep with the product organization to build and execute a complete go-to-market process from roadmap inception to external promotion and fully manage those plans
  • Frequently speak with industry analysts, journalists, prospects, and customers to influence their understanding of Netography’s differentiation

Who you are

  • 8-10 years of B2B cybersecurity experience in product marketing with a solid understanding of current cybersecurity challenges; SaaS experience critical
  • A self-motivated, self-driven performer who can take the ball and run with it to bring back wins and tangible results
  • Phenomenal writer and proven storyteller that can turn that talent into impactful content that empowers sales, partners, and the rest of the organization
  • Exceptional self-starter who is comfortable hustling as a “team of one” for the near-term; a natural leader who can eventually build a PMM team
  • Experience working with threat research teams and taking findings to market aligned to coordinated disclosure and without fear, uncertainty, and doubt (FUD)
  • Ability to maintain customer focus at all times in content development and planning conversations
  • Live and breathe the startup life; no task is too big or too small; a risk-taker who moves fast to create and iterates for near- and long-term impact
  • Analytical and data-driven in presenting ideas and results

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