Director, Head of Marketing Strategy

About Us

Snapcommerce provides access for everyone to experience more of what life has to offer, whatever their income or circumstance. 

We solve real-world problems in fintech, travel, and eCommerce as we help our millions of customers spend less and save more. We have raised over $100MM to date and have driven over $1B in sales since the release of our first product (SnapTravel) in 2016. Our growth and impact are a testament to the work and dedication of our 200+ person team around the world.

We are constantly innovating, building, and iterating. We use data to help us move fast and make decisions. We have an open and transparent culture where everyone has access to information empowering them to be an owner. We are all one team and you will find everyone here is willing to help each other work towards a common goal. You can read more about our company values from our CEO here - Core Values.

Employee well-being is a top priority. Whether it’s access to physical/mental health services, competitive compensation, unlimited vacation, or our remote-first work environment - we provide flexible benefits that reflect our employee-first culture and our commitment to a healthy work-life integration. 

For highly motivated self-starters, Snapcommerce accelerates your career growth and unlocks your potential through the people, work, and programs it has to offer. Come join us to make an impact in your career and in the world. 

ABOUT THE ROLE

Snapcommerce’s Director, Head of Marketing Strategy has the rare and exciting opportunity to build and lead a product marketing team- from scratch- for our 3 digital products in the travel, shopping, and money (coming soon!) spaces. We’re looking for a candidate who has a passion for helping underserved consumers coupled with the vision and desire to build a team that will define design targets and value propositions and then partner within the product and marketing teams to deliver end to end marketing strategies and results.

Our team is fast growing and we are looking for someone who is eager to find new opportunities, is motivated by career growth and who challenges themselves (and us!) to consistently deliver results

Challenges you'll solve

• What should the Product Marketing function look like? How many team members do you need, how will you recruit, mentor, and develop them into a high performing team that market our 3 products? 
• What should the objectives and key results for each product be (revenue, market share, number of engaged customers, etc.)? You’ll be responsible for tracking performance, identifying levers for improving, and championing necessary initiatives to attain key results and objectives. 
• What is the market size and potential, competitive landscape, and customer buying behavior? 
• What is the end to end marketing strategy for each of our products including:
• design target development
• value proposition development
• tactical strategy across the marketing funnel from awareness, to consideration, to acquisition, to onboarding, to engagement
• To execute strategies across the marketing funnel, you’ll partner with our performance marketing, creative, and communications teams – but you’ll be accountable for hitting key results.

About You

• You have 7-10 years of Product Marketing Experience at late stage VC-backed startups looking to IPO in the coming 1-2 years, or ones who have recently gone public
• You use research and data to develop objectives and key results and have created fulsome marketing plans for technology products – that have delivered results
• You have the hands-on ability to write clear and compelling briefs and then work with agencies and in-house designers and copywriters to create a range of marketing assets
• You have a consistent track record in crafting compelling messaging & positioning for technology products
• You are a utility player- no stranger to providing thoughtful strategy insights, managing an agency and/or a team, as well as rolling your sleeves up and doing some of the pitching yourself
• You are a player coach – eager to develop those around you on your team, at your agency, and within the broader organization

Benefits and Perks

• We are a Remote-first company, we have flexible working hours with complete work-from-home freedom and a guilt-free unlimited vacation policy.
• Enjoy employee rewards and travel discounts using SnapTravel
• Competitive salaries, equity options, full benefits from day one, wellness budgets and paid development - we’ve got you covered!
• UberEats credits, meal budgets, special treats and team lunches. When in office, enjoy daily snack services and unlimited coffee, tea and other drinks
• Supporting continued growth with Learning & Development, Diversity & Inclusion events, TED talk Tuesdays, and Lunch & Learn opportunities. 
• We welcome new additions with a generous EI top-up, parental leave, additional vacation and a flexible return-to-work plan
• Game nights, Happy Hours, internal hackathons, team building games, workouts and more.

We Believe in Equal Opportunity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Accommodations are available on request for candidates taking part in all aspects of the selection process. If needed, please notify our Talent Acquisition Partner.