Digital Marketing Manager

JOB SUMMARY:

Accusoft is seeking a dynamic marketing professional to lead our digital marketing strategy and execution for our Saas product, OnTask. This position will set the direction for website performance, design and search. The Digital Marketing Manager will manage the corporate web site, blogs, graphics, search engine optimization (SEO), pay per click (PPC) advertising, social media presence, and product listings.

The Digital Marketing Manager will provide vision and support for OnTask's online presence. This position will be responsible for ensuring that our web site serves as an effective, timely, innovative and compelling platform for extending our brand and generating demand. This role will also be responsible for developing, executing, analyzing and optimizing SEO and PPC strategies. This includes effectively leveraging social channels, tactics and tools to engage with target audiences. The role will also serve as the SEO lead, working with the product marketing team to ensure optimization of all content in natural search results.

This role will focus on Accusoft's SaaS product - OnTask. OnTask simplifies the creation, review, tracking, and approval of documents and forms. More product information can be found at OnTask.io.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Core duties and responsibilities include the following. Other duties may be assigned.

Responsible for the growth, development and maintenance of the OnTask website, and its presence on the Accusoft website including content management, design, and strategic direction.
Utilize Google Analytics and other web analytics tools to track trends and make improvements to the site. Additionally, evaluate reporting from internal systems to make ongoing improvements to the website and provide data on web leads and conversions.
Manage our SEO and PPC strategies, with the goal of improving our rankings and ROI from both organic and paid search.
Work with and manage external agencies to assist in execution of web, design and search programs.
Lead competitive research and analysis and facilitate A/B tests to support development / concepting of new ideas.
Drive continuous optimization across all facets of campaigns by partnering with cross-functional teams to develop, localize and test new ad copy, banners, content, and landing pages.

SUPERVISORY RESPONSIBILITIES:

This position has no supervisory responsibilities but will mentor less experienced peers and provide team leadership.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE:

Bachelor of Science in Marketing or Business Administration with a Marketing concentration or related disciplines; At least 5 years experience in online marketing and/or web site management; or equivalent combination of education and experience.

CERTIFICATES, LICENSES, REGISTRATIONS:

N/A

COMPUTER SKILLS:

To perform this job successfully, an individual should have:

Excellent PC computer skills (Word, Excel, PowerPoint, Outlook, Internet Explorer)

OTHER SKILLS AND ABILITIES:

Experience with the strategic management of web sites
Experience designing and launching a B2B website
Experience working with content management systems
Experience with SEO and PPC strategy development and execution
Excellent verbal, written and analytical skills
Strong organizational skills & ability to meet deadlines
Team player, with the confidence to take the lead and guide other departments and team members
Experience launching and managing WordPress websites
Familiarity with: Google Analytics, Facebook Ads, Google Tag Manager, LinkedIn Advertising
Advanced user of Adobe Creative Cloud
Expertise in SEMrush

TRAVEL:

No travel required

ABOUT ACCUSOFT:

Accusoft is a software development company specializing in content processing, conversion and automation solutions. From out-of-the-box and configurable applications to APIs built for developers, we help organizations solve their most complex content workflow challenges. Our patented solutions enable users to gain insight from content in any format, on any device with greater efficiency, flexibility, and security.

CULTURE and PERKS:

Founded in 1991, Accusoft brings together an extremely talented, intelligent group of people to solve challenges and work together on some of the most sophisticated imaging technology in the world. We surround ourselves with creative and innovative thinkers who care about what they create and want to be part of the solution.

Some other unique things about us...

Great work-life balance
Flexible work-from-home offered
Discounts off food provided by local restaurant vendors
Monthly Birthday Celebrations
And a Social Committee dedicated to coordinating fun virtual activities for the team

COMPENSATION AND BENEFITS:

Competitive salaries and excellent benefits are provided with a minimum waiting period. Some of our benefits include 401k, vacation, paid holidays, tuition reimbursement, stock option plan, comprehensive health and dental plan, company paid short & long term disability, and life insurance, a fun family-oriented environment, and more! Join our team in Tampa, FL for a rewarding career in digital imaging!

ACCUSOFT CORPORATION is an Equal Opportunity Employer/Drug-Free Workplace. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.