https://docs.google.com/document/d/18iwhRxMMxd6uiMvkF6myYthr_IRAjlcZXyF3naE03IE/edit?usp=sharing
Hiring Manager: Claire Maynard
Job Title: Product Marketing Manager, Content (Content Strategist)
Type: Contractor (Full-time)
Desired start date: July 1, 2020
Job description
Atlassian is looking for a Content Marketing Contractor to join the Business Team Solutions marketing team. Your role will be to develop customer lifecycle marketing programs that drive adoption of our business team suite of products. You will help Atlassian expand our footprint beyond our existing technical buyer into a business team audience by developing content across the entire funnel – SEO, thought leadership, audience-specific white-papers and ebooks, customer stories, sales enablement collateral and more. You will coordinate freelance writers and agencies to help you develop the content needed for our customer lifecycle programs.
About You:
- You have 3-5+ years of B2B content marketing experience, ideally in the SaaS space or have an aptitude for understanding and ramping on new technologies. You have been responsible for creating, driving, and managing full-funnel content marketing strategies. You're a passionate, self-starter with a no-bullshit, can-do attitude. You're eager to jump in and get things done but don't get flustered in a fast-paced and often changing environment.
An ideal candidate will be able to:
- Devise a content strategy that aligns with our business team solutions objectives
- Be accountable for all content marketing initiatives to drive traffic, engagement, leads, and sign ups
- Understand the customer lifecycle and what types of content to develop and serve where and when in their journey.
- Engage, coordinate and edit across several content freelancers and agencies at once to produce high-quality content.
- Develop SEO strategies and continuously monitor and optimize organic.
- Drive both self-serve and high-touch content collateral and activities to targeted customers
- Generate high-quality content for customers, evaluators, sales and channel partners including blogs, white papers, sales collateral, emails, uses cases / customer stories, and more.
- Develop lightweight, repeatable processes, workflows and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly.
More about the team:
The Product Marketing team is responsible for crafting and executing the go-to-market strategy for all products across the Atlassian toolset. Serious collaboration will be the key to success for this role. We run our organization like a well-oiled agile team, where the top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis. We are comprised of end-to-end marketing teams: field marketing, online marketing, interactive, product marketing, and data analysts.
More about Atlassian
Creating software that empowers everyone from small startups to the who’s who of tech is why we’re here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned—collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we’re looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we’re committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to: Unleash the potential of every team.
Additional Information
We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.