Synthesis

We are seeking a Product Marketing Lead to be the voice of the customer as well as develop and execute our go-to-market strategy. Drive the strategy focused on engaging, converting and delighting current and future parents looking to transform their children's education.

What you'll do:

• Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors.
• Develop and implement strategies to drive awareness and create demand for Synthesis.
• Gain insight into customer use of our product, untapped opportunities, and buyer personas (or JTBD).
• Measure and optimize the buyer journey as it relates to product feature adoption and usage.
•  Develop and run multichannel lifecycle programs across the full customer journey to increase conversion, engagement, and prevent churn.
• Consistently launch and monitor experiments on content, timing, design, and cadence designed to impact conversion and retention.
• Excellent written and verbal communication skills, including copywriting skills.
• Craft compelling messages across marketing channels (landing pages, product launches, ad campaigns, emails).