(Sr.) Product Marketing Manager

at Science 37 (View all jobs)

Remote

POSITION OVERVIEW

The (Sr.) Product Marketing Manager at Science 37 supports the implementation of a comprehensive marketing plan for Science 37’s product portfolio. The Sr. Product Marketing Manager executes end-to-end marketing campaigns to drive leads, MQLs and SQLs. The Sr. Product Marketing Manager is eager and willing to test, refine, and revise campaigns, applying new models of content to ensure we maximize engagement experience across the buyer journey. 

*the role title will be evaluated upon experience

DUTIES AND RESPONSIBILITIES

Duties include but are not limited to:

1. Supports marketing lead, executing integrated marketing campaigns leveraging key themes and product messages to drive leads and business value.
2. Leads the development of sales tools (fact sheets, PowerPoint presentations, web pages promoting product, etc.) that differentiate Science 37 products in the market 
3. Coordinates campaign execution, tracking and deployment of product marketing materials, status of deliverables, supporting the calculation of ROI. 
4. Consistently stays up to date on market trends, intelligence and competitive landscape to inform marketing plans.
5. Leads campaigns supporting expansion into new markets 
6. Researches and shares new ideas to drive awareness, preference, leads, revenue, and customer advocacy
7. Works with the team on lead generation strategy and execution, supporting programs that deliver qualified opportunities and revenue.
8. Supports content development, focusing on the buyer’s journey, helping deliver content ideas and executing delivery at the right time - turning leads into buyers.
9. Leverages best practices to improve campaign effectiveness and product positioning.

Qualifications 

1. Bachelor's in business or marketing
2. 5 years+ of marketing and/or product marketing experience