RBW Studio

rbw.com
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About RBW Studio

Product Marketing Manager

On-site, full-time

Schedule: 9:30a-6p EST


What success looks like

As a Product Marketing Manager you will focus on RBW product placement, pricing and positioning. You will be responsible for analyzing market trends and customer behavior so that you can provide data driven feedback to the organization as well as conducting voice of the customer research. You will also be responsible for the successful creation and implementation of an effective market research process. You will be a member of the product development core team. Your success will be measured through the on-time launching of market relevant products on time and on budget that achieve their projected sales targets. 


Key Responsibilities

  • Collaborate with the Innovation team to provide clear product briefs that differentiate our products with unique value propositions
  • Responsible for analysis of product success including but not limited to ease of installation, market pricing, and customer satisfaction
  • Support multi-year product strategy and communicate to key stakeholders across RBW; developing intake processes for feature enhancement suggestions.
  • Responsible for managing customer advisory group
  • Responsible for reporting, analyzing, and sharing market data to drive business decisions
  • Responsible for analysis of Net Promoter Score
  • Interview, analyze, and make recommendations to understand market needs
  • Monitor product performance to make data-driven recommendations for product optimization and continuous improvement
  • Conduct market analysis of our target markets and competitors


Skills, Knowledge and Expertise

  • 5+ years of experience in marketing and/or product development, preferably in interior lighting or related industry; photometry, IES files, UL, dimming protocols is a plus
  • Have the ability to work well within multidisciplinary teams toward common goals
  • Have a proven track record of demonstrated leadership roles in multifunctional teams
  • Excellent communication and negotiation skills, with the ability to build rapport and establish long-term relationships
  • Ability to work independently, manage time effectively, and prioritize tasks to meet sales targets and deadlines
  • Self-motivated, goal-oriented, and results-driven
  • Ability to travel as needed to visit clients, attend trade shows, and other business-related events
  • Proficiency in using project management software, Wrike, Google Workspace, and other tools
  • Strong problem-solving skills and ability to work in a fast-paced environment.
  • Working knowledge of/Proficiency with analytics and data-collection tools (Google Analytics, NetSuite, etc.)


Benefits

Health

  • Low-cost Healthcare options, Dental & Vision Insurance plans, Health Savings Account (HSA) & Flexible Spending Account (FSA) options, Employee Assistance Program (EAP), Company paid life insurance, long-term and short-term disability coverage, Paid Wellness Time, Factory Fitness Space

Wealth

  • Retirement Savings Plan (401k), Profit Sharing, Continued education reimbursement, Monthly EV car charging credits at Factory location, Exciting Product Discounts

Wellbeing

  • Generous Time-Off Policy, Paid Parental Leave & Bonding Leave, 11 Paid Holidays, Floating Holiday, Your Birthday Off, Pet-friendly office, Fully-stocked snacks and beverages, Open & collaborative workspace


About RBW

At RBW, we believe in the power of light to create atmosphere. 


Our purpose is to realize the unlimited potential of lighting. We understand that light helps shape our well-being and has the ability to improve everyday life. Through innovative technology, creativity, and refined simplicity we design and manufacture LED fixtures for hospitality, workplace, and residential environments. Our customers and partners embrace our collaborative process of exploration, discovery, and improvement. 


Recently awarded Inc. 5000 Magazine Fastest-Growing Private Business and the highest-ranking manufacturer in New York state in 2020. RBW is one of the first Certified B Corporations in the lighting industry.


RBW’s physical environments in both our Factory and Showroom are the common spaces that connect us, bring ideas, concepts, and luminaires to life, all while fostering an enhanced level of presence and communication for our team members.


Location
Kingston, New York, United States
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