Product Marketing Director for pre-IPO software company.
Individual contributor role.
- Establish the go-to-market vision, strategy and model for the company product portfolio and communicate that vision and strategy across the organization
- Leverage your knowledge of B2B product marketing to build competitive intelligence, customer insights, category trends and thought leadership.
- Develop the competitive positioning for the product portfolio by using competitive analysis and input from product management.
- Serve as market-facing subject matter expert for the product portfolio and interface with industry analysts.
- Refine, develop, and articulate compelling value propositions that differentiate the value that our product provides.
- Understand our customers and markets to deliver compelling packaging, pricing and messages that effectively position our offerings.
- Be the expert on the competition and ensure the sales team knows how to differentiate and position them in the field.
- Drive the external market launch of future products and releases.