As of August 24, 2021, AmerisourceBergen requires all U.S. team members to be fully vaccinated and show proof of completed vaccine prior to your first day of employment. If you cannot receive the COVID-19 vaccine due to a disability/medical reason or sincerely held religious belief, you will be required to follow AmerisourceBergen’s policy and process to apply for an exemption/accommodation.
The Senior Manager, Product Marketing is responsible for partnering with product and solution development teams to bring new offerings to market. They will develop go-to-market strategies in collaboration with other marketers and business partners including strategic planning, development, implementation, communication, and analyses of marketing product launches that support the annual goals and long-term strategies of AmerisourceBergen. This includes partnering with the product/solutions development team to leverage voice-of-the-customer research, market trends, and other information to develop strategic messaging platforms and launch materials in alignment with new and existing services/products that drive the growth of the business.
As a member of the Enterprise Marketing Team, the Sr. Manager, Product Marketing operates in a highly collaborative environment, representing Global Pharma Services and working with other divisions by serving as a product marketing expert and engaging cross-functional teams and resources to promote successful solutions’ launch and transition to the respective areas of the business. The Sr. Manager, Product Marketing ensures that all marketing programs and related internal/external communications are strategically aligned to support the positioning, messaging, and brand identity of both the business unit and AmerisourceBergen.
The Sr. Manager, Product Marketing works under the broad direction of the AmerisourceBergen Enterprise Marketing team, through the direct supervision of the Director, Product Marketing for Global Pharma Services in collaboration with the business’ senior management team.
- Define and develop the marketing launch plan for new products and solutions, including personas, value proposition, positioning, needs-based segmentation, sales enablement assets (e.g., pitch deck, case studies) and marketing mix
- Align key stakeholders around the marketing objectives and plan, and lead execution of the plan
- Build go-to-market plans and execution for new products and solutions
- Responsible for the design and implementation of marketing projects to drive revenue and profit growth
- Partner closely with Product and Solutions Development teams to ensure marketing programs’ alignment to pipeline objectives
- Collaborates with internal business and marketing leadership to identify strategic opportunities that help improve the company’s market position
- Manages and monitors budget associated with marketing programs effectively
- Regularly measures and draws insights from programs and tactics; producing standard reports which track progress toward goals and updating strategic plans based on the outcomes
- Prepare and deliver value proposition training and marketing presentations that support capabilities deck development
- Assist in the development and execution of specific projects and tactical plans to support pricing and product positioning strategies to optimize revenue, market share and profitability
- Develops strong relationships with key internal stakeholders and supports internal communication and training initiatives designed to raise awareness for marketing activities and the utilization of sales support assets to facilitate new business development
- Presents to internal stakeholders on marketing initiatives – both internal and external and attends industry specific conferences as needed to inform and support marketing strategies.
- Demonstrate strong financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.
- Develops PowerPoint presentations related to key initiatives for internal and external business meetings and conferences
- Performs related duties as assigned
- 10-15% travel
Candidates must have experience in product, service, or solution marketing—developing value proposition and product positioning, developing strategic and executing tactical plans, launching new products and services within a competitive market, and creating case study and other content and assets which demonstrate the differentiated value that the product or services provides. The position requires broad training in fields such as marketing, communications, product management, business development, account management, project management, business management, or similar vocations generally obtained through completion of a four-year bachelor’s degree Program or equivalent combination of experience and education; normally requires a minimum of eight (8) years directly related and progressively responsible marketing experience.
- Demonstrated knowledge and practical application of product marketing best practices related to the application of brand and product positioning, strategic messaging, and an eye for digital design to develop sales materials and written content to effectively launch and support products
- Excellent verbal and written communication skills
- Strong interpersonal skills
- Highly creative and innovative with experience writing for different business-to-business target audiences that engage, inform, and motivate
- Excellent organizational and project management skills
- Must be detail oriented
- Superior PowerPoint skills, strong knowledge of Microsoft Office 365 (Word, Excel, Outlook)
- Ability to multi-task, manage and execute multiple initiatives simultaneously and on-time
- Must be customer service oriented
- Ability to resolve issues efficiently and effectively
- Ability to learn quickly and apply learning for related activities
- Strong analytical skills
- Strong knowledge of Outlook, Microsoft Word, and Excel. Superior PowerPoint skills.
- Experience using Salesforce and Marketing Cloud, strongly preferred.
- Recent work experience in the pharmaceutical, medical device, consulting services, or other area of healthcare the industry is a plus.